Kevin’s just launched a new Blog called Greatest Hits: http://kevinduncan.typepad.com/greatest_hits
Over the past couple of years he has read all the best marketing books out there and condensed them all into one page summaries (so that people like me, who find them mostly impenetrable, don’t have to read them but can get the general gist!).
The idea has been bought by a publisher and his two new books Marketing Greatest Hits and Business Greatest Hits will be out around September next year. In the meantime though, he will post a summary a week. Good for keeping up to date, prompting new ideas, or using with your team at work (like a book club perhaps?).
Fantastic Idea!
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